Company Spoils Its Own Surprise Reveal of Innovative Eyewear
There was a surprising twist in the tech world recently when a company accidentally revealed its own surprise. It turns out, the company itself was responsible for prematurely leaking information about its upcoming smart glasses display. This unexpected reveal occurred just days before a significant company event.
Early Glimpse of the New Smart Glasses
The company had briefly posted a video on a popular video-sharing platform, showcasing its new smart glasses. However, the video was hastily removed. The glasses, designed in collaboration with two leading eyewear brands, were supposed to be a surprise reveal at an annual company conference happening later in the week.
The video leak, which was captured and shared by a virtual reality-focused website, has been confirmed by a knowledgeable insider. The video showcased innovative features of the smart glasses, turning heads across the tech community.
Smart Glasses Features
The video provided a first look at a new pair of the company's smart glasses. These glasses included a heads-up display (HUD), which allows users to overlay maps and text onto their real-world view. The glasses also included a wristband that interacted with the glasses. A label reading "Display" could be seen on the glasses.
Another pair of smart glasses, designed in a wraparound style, were also featured in the video. These glasses boasted a camera centrally located on the frame. Unfortunately, the company declined to comment when asked about the leaked video.
Leak Dampens Excitement
The leaked video appears to have put a damper on what could have been an exciting surprise at the company's annual conference. The integrated HUD, in particular, is a significant step towards producing commercially viable glasses with high-tech features, akin to what the company showcased with its prototype model known as Orion.
The Orion glasses, previously tested by a tech reporter, are augmented-reality glasses equipped with a HUD and a wristband that tracks muscle movements. At the time, the company stated that the product was too expensive for mass-market production.
Not the First of Its Kind
It's worth noting that this company isn't the first to showcase smart glasses with a built-in display. A major tech company did the same thing earlier in the year, with its version powered by a new platform designed for augmented reality glasses. Partnership with two fashionable eyewear brands was announced for the design of the frames, which are anticipated to be released soon.