First Ever Foldable Smartphone to Come in Only Two Shades
There's buzz around the release of a new foldable smartphone, which is predicted to be named the "Ultra". It's expected to be available in a very limited range of colors. It's said that the makers of the device are opting to steer clear of bold, bright options and instead stick with only two color variants.
Earlier in the year, an anonymous insider spilled some details about the design of the new foldable phone. The insider confirmed that the phone would only be available in two colors, one of them being white. The second color, however, still remains a mystery.
Classic Silver and White and a Possible Indigo Edition
In a subsequent leak, new details about the color scheme of the foldable smartphone were revealed. The phone will reportedly be available in a classic silver and white model. There's also talk of an indigo option, which is being compared to the Deep Blue finish seen on a previous phone model.
The same insider also stated that the phone will offer fewer color choices compared to other models, with no bold or vibrant colors in the line-up.
Reminiscent of Earlier Model
This decision to limit the color options is reminiscent of a previous smartphone that launched with only two colors, Silver and Space Gray. That smartphone was a game-changer in its time and introduced an entirely new design language. The following year, a new color, Gold, was added to the line-up. This might hint that the makers of the "Ultra" might also expand their color range over time.
Limited Color Choice: A Practical Consequence?
Offering a limited range of colors might also be a practical decision due to the expected tight production schedule for the device. It's been suggested that smooth shipments might not happen until a year after its release, with potential shortages lasting till the end of the following year.
It's also been clarified that the projected demand of 15 to 20 million foldable smartphones probably reflects the total demand across the product's full two to three-year life cycle, rather than just the first year. This suggests that the annual volumes will be modest.
Designing and manufacturing each additional color variant adds complexity and cost to an already challenging production process. It also means more stock keeping units to manage. Given that the device is expected to be in short supply at launch regardless, there seems to be little commercial incentive to expand the initial color range.
With a starting price that's rumored to be over the $2,000 mark, the "Ultra" is unlikely to attract the kind of buyer who might be swayed by a wider color range. This makes the decision to limit the color options even more straightforward.
Anticipated Launch Date
It's expected that the "Ultra" will be announced later in the year, alongside two other new models.
There's buzz around the release of a new foldable smartphone, which is predicted to be named the "Ultra". It's expected to be available in a very limited range of colors. It's said that the makers of the device are opting to steer clear of bold, bright options and instead stick with only two color variants.
Earlier in the year, an anonymous insider spilled some details about the design of the new foldable phone. The insider confirmed that the phone would only be available in two colors, one of them being white. The second color, however, still remains a mystery.
Classic Silver and White and a Possible Indigo Edition
In a subsequent leak, new details about the color scheme of the foldable smartphone were revealed. The phone will reportedly be available in a classic silver and white model. There's also talk of an indigo option, which is being compared to the Deep Blue finish seen on a previous phone model.
The same insider also stated that the phone will offer fewer color choices compared to other models, with no bold or vibrant colors in the line-up.
Reminiscent of Earlier Model
This decision to limit the color options is reminiscent of a previous smartphone that launched with only two colors, Silver and Space Gray. That smartphone was a game-changer in its time and introduced an entirely new design language. The following year, a new color, Gold, was added to the line-up. This might hint that the makers of the "Ultra" might also expand their color range over time.
Limited Color Choice: A Practical Consequence?
Offering a limited range of colors might also be a practical decision due to the expected tight production schedule for the device. It's been suggested that smooth shipments might not happen until a year after its release, with potential shortages lasting till the end of the following year.
It's also been clarified that the projected demand of 15 to 20 million foldable smartphones probably reflects the total demand across the product's full two to three-year life cycle, rather than just the first year. This suggests that the annual volumes will be modest.
Designing and manufacturing each additional color variant adds complexity and cost to an already challenging production process. It also means more stock keeping units to manage. Given that the device is expected to be in short supply at launch regardless, there seems to be little commercial incentive to expand the initial color range.
With a starting price that's rumored to be over the $2,000 mark, the "Ultra" is unlikely to attract the kind of buyer who might be swayed by a wider color range. This makes the decision to limit the color options even more straightforward.
Anticipated Launch Date
It's expected that the "Ultra" will be announced later in the year, alongside two other new models.